Old Spice Reload

When you party hard, your body works hard too. Old Spice asked for some new and exciting ways to keep you smelling good. We thought, wouldn't it be great to carry your Old Spice with you in a small, transportable case, one that you could refill and take out every night? The outcome was a refillable credit card case that fits in your wallet and keeps you smelling good all night.

Campaign Imagery and Messaging

Good Smells, Good Times

The campaign messaging focused on hygiene and lifestyle attributes of the Old Spice brand.

Lock & Reload

A key feature of the Old Spice Reload was the ability to recharge your deodorant card on the go, keeping you smelling fresh and clean for whatever adventure awaits.



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