Toggled Brand & Industrial Design

Toggled approached Thinklabs to help rebrand their company after changing their name from ilumisys in 2012. Working closely with the executive leadership at Toggled, we helped build a brand from the ground up and provided a complete brand identity solution that included logos, typography, corporate color palettes, printed collateral, and a completely responsive web experience. Thinklabs also assisted in refreshing the design of Toggled’s MKII line of T8 LED fluorescent tube replacement lamps, aligning the product and brand to each other.

Brand Identity


Brand Color Palette


Brand Collateral

Responsive Web Experience

Web & Mobile UI Kit

Large Button Styles

Small Button Styles & Form Elements

Small Social Icons

Misc. Navigation

Text Navigation & Links

Product & Industrial Design

Toggle the Market

Thinklabs, taking cues from the new brand language, applied a fresh design aesthetic to Toggled’s MKII T8 LED fluorescent replacement tube. Bringing a high-level design aesthetic to the LED tube market, the Toggled MKII has a host of innovative design features:

  • Slim, attractive profile.
  • Frosted diffuser that creates a uniform light pattern
  • Durable corrosion-resistant anodized aluminum housing that aids heat transfer and improves the overall efficiency of the product
  • Unique injection-molded endcap that prevents heat transfer to the surrounding ballast and structure
  • Highly recyclable materials and sustainable construction



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